PRINT®

I am a licensed practitioner/coach in The Why of you Powered by PRINT®, a breakthrough model of human motivation and behavior that was developed by The Paul Hertz Group.

The approach helps people understand how they react and relate to others by explaining the “why” behind their behavior — why they act as they do, make certain choices, feel drawn to certain things, and function better in some situations than others. Everyone has core motivations that drive their actions and behaviors. PRINT® identifies these motivators and clarifies what people need to bring out their best.

There are 72 PRINTS®, each with its own core motivations and behaviors. No PRINT® surpasses another; each offers unique natural gifts and contributions (Best Self) as well as potential barriers and obstacles (Shadow). Every PRINT® displays both Best Self and Shadow behavior. The Why of You program teaches people how to reduce Shadow behavior and increase Best Self behavior.

I use and interpret the Paul Hertz Group’s PRINT® Survey — a 10–15 minute, statistically validated, dynamic online tool that adapts questions based on prior answers. The results help me collaborate with clients to reach goals efficiently and develop strategies that achieve lasting results.

Understanding “why” accelerates growth and transformation. PRINT® delivers the insights that make this possible.

PRINT® reveals what people need and applies to both personal and professional life.

In personal life, it:

  • deepens self-understanding

  • strengthens Best Self behaviors that improve performance

  • builds awareness and ownership of Shadow behaviors that undermine performance

At work, it helps leaders:

  • hire more effectively

  • tap into people’s talents

  • remove interpersonal barriers

  • grow and develop other leaders

Used in organizations, PRINT® enhances teamwork, builds a healthy and inclusive culture, and improves communication across all levels.

The Test

  • The PRINT® test is simple to use, quick to take, and easy to interpret
  • The Why of You Report, which tells you all about your combination of Unconscious Motivators, and how they manifest in Best Self and Shadow
  • A Trigger Report, which focuses on the actions and events that fuel your shadow behaviors along with strategies to weaken their impact

And one of the following:

  • A Career Requirements report that helps you match your core motivations to suitable careers
  • A Role Alignment Report that sheds light on areas of your work life to make sure they’re in synch with your Unconscious Motivators

Cost: $160/test + $180 individual debrief session.